Effective marketing is not about tactics By Adele Revella If you have been trying to communicate why marketing should not be positioned as the t-shirt department, here’s a post you’re going to love from Mark Stevens, author of "Your Marketing Sucks" (no, I haven’t read his book). Related posts: For Breakthrough Results, Demand Authentic B2B Personas Do Sales Teams Want Buyer Personas? As the chapter closes on my role as a Pragmatic Marketing instructor, a new plan for buyer-focused marketing Marketing lessons from ‘the other’ Adele