My colleagues at Pragmatic Marketing have just published a revealing new e-book about what separates ordinary and failing companies from those that everyone admires. Pragmatic’s founder and CEO Craig Stull, its President Phil Myers, and noted author David Meerman Scott collaborated to produce this free on-line book, The Secrets of Market-Driven Leadership, How technology company CEO’s create success.
The background stories from the CEO’s that Pragmatic interviewed for this book are interesting and entertaining, but the real value is that the authors have identified just seven rules that guide companies out of the mire of sales and development-driven, inside-out management practices. If you know anyone who could benefit from a blueprint for creating a market-driven culture, download The Secrets now (no registration required).
