My friend David Meerman Scott has done it again — he's written another book that is perfectly aligned with the needs of his buyer persona. The new book is "World…
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Public Relations
Buyer personas get personal
Working on a buyer persona for a chief information officer last week, my client listed the predictable pain points on the flip chart — shrinking budgets, conflicting priorities, legacy solutions…
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New Rules of Marketing Available Live
Marketers interested in online marketing, thought leadership and PR need to check out the recently announced Pragmatic Marketing seminar, the New Rules of Marketing. The seminar is led by David…
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Choose words carefully to reach personas
I spend a lot of time trying to convince people that a marketer’s primary job is to develop buyer personas and think like the customer. Why is this so hard?…
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Seeking a market-driven employer
The beginning of a new year often inspires people to make big changes, and thus my email box is filling up with inquiries from marketers looking for new and better…
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YOU are TIME Magazine’s Person of the Year
Did you hear that TIME Magazine just named YOU its Person of the Year? Yessiree, after much consideration, TIME decided that YOU were "more influential this year, for good or…
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Do you really want progress?
Progress is supposed to be a good thing, but have you noticed that people have a built-in resistance to any opportunity that requires change? I just saw a story about…
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News feeds listen to the market for you
The best way to get to know your buyers costs nothing and takes no effort whatsoever. Establish a news feed (Google offers one, for instance) based on the keywords you…
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More companies should talk turkey
As I was preparing my Mary’s free range turkey for the oven I saw this notice on the wrapper: "Even the most experienced cooks get worried when it comes time…
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What the bleep is a buyer persona
Thank you for asking – this is definitely my favorite topic. A buyer persona is a detailed profile of an example buyer that represents the real audience – an archetype…
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