• Skip to main content
  • Skip to footer
  • Buyer Persona Services
    • Buyer Persona Research
    • Persona Activation Workshop
    • Audience Alignment + Action
    • Insider Insight Sales Training
    • Masterclass
    • Have Adele Speak at Your Event
    • See All Services
  • About Us
  • Resources
    • Buyer Persona Book
    • Example Buyer Persona
    • Buyer Persona Templates
    • See All Resources
  • Blog
Contact Us

Writing

Big News from Buyer Persona Institute

You might have noticed that I haven’t published updates on this blog and that my presence on social media has been scarce over the last few months. I wish I…
Read more

But What Do Our Buyer Personas Want?

People ask me why I decided to focus on buyer personas. Easy. I like to impress people. And it’s easier to impress people when you know what they want. Very…
Read more

PR Agency Uses Buyer Personas to Simplify Marketing

I’m excited to see more marketing agencies among our workshop attendees because by training just one agency to develop actionable buyer personas, we can help many more companies. To get…
Read more

[Free new eBook] For Compelling Content, Let Your Buyers Be Your Guide

If you’ve developed buyer personas, does your content show it?  When persona-guided content looks much the same as it always did, it’s a sign that the underlying personas are missing…
Read more

Templates and Guidelines for Useful Buyer Personas

Just because you’ve met with internal stakeholders and can tick off buyer pain points– increasing operational efficiency, reducing costs and minimizing risks—doesn’t mean you know your buyer personas. Marketers need…
Read more

For Short Messages, Be Specific About Value

Am I the only one who has noticed that the typical short (<25 word) marketing statement communicates almost nothing of value? If the product is really simple, this isn’t much…
Read more

Buyer Persona Insights Float the Winning Boat

“No honey, we are not going to buy a new boat.” That’s what the fisherman’s wife said when her husband revealed his great idea. “We already have a boat” she…
Read more

A new year, a new decade, a new chance to help buyers find answers to their problems

Judging by the current interest in buyer personas, 2010 could be the decade when companies realize the competitive advantage that belongs to those companies that have the deepest insight into…
Read more

Read this before starting a persona project

I’m seeing a lot of blog and email traffic that is motivating this post — two earnest requests directed to people who are just beginning to develop buyer personas or…
Read more

Personas tell their story, but to whom

The core message and URL for the Microsoft Dynamics CRM (customer relationship management) campaign are right on target, but IMHO Microsoft missed a step (or two) when they built the…
Read more

Next Page »

Primary Sidebar

Topics

  • Advertising (9)
  • B2B (76)
  • Buyer Personas (87)
  • Buying Criteria (33)
  • Content Marketing (17)
  • Good Use of Personas (63)
  • Launch (13)
  • Leads generation and nurturing (17)
  • Market Research (58)
  • Marketing ROI and Sales Leads (9)
  • Positioning & Messaging (62)
  • Product Marketing Redefined (45)
  • Public Relations (22)
  • Sales people (20)
  • Software (2)
  • Technology Buyers (15)
  • Uncategorized (47)
  • Who Needs This (9)
  • Win/Loss (14)
  • Writing (20)

Stay Up to Date

Sign up to receive newsletter and blog updates. We promise not to share your contact info with anyone!

Find Past Blog Posts

Footer

Founded in 2010 so that you can know your buyers’ personas through actionable insights into their entire buying experience.

Featured Posts

Customers Buy Drills, Not Holes – How to prove your benefits with a focus on features

Results of Authentic Buyer Personas

For Breakthrough Results, Demand Authentic B2B Personas

Bay Bridge Collapse

How Are Your Buyers Reacting to COVID-19?

  • Services
  • Resources
  • About Us
  • Blog
  • Contact Us

Copyright © 2021 · Buyer Persona