Many people ask me how many interviews they should conduct for buyer personas. There are too many dependencies for a simple answer. But I’d happily trade three-to-five highly insightful discussions…
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buyer persona seminar
Announcing Buyer Persona Institute . . . and two new workshops
The business I’m launching today has been on my mind for more than a decade — ever since an attendee at the seminar I developed for Pragmatic Marketing said that…
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