Maybe I missed it, but I haven’t seen David Letterman do this one, so I want to tell you what B2B buyers tell us about marketing’s influence on their decisions….
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buyer persona workshop
B2B marketers won this complex sale
I’ve always suspected that B2C marketers got far more respect than those of us in the B2B world. While well-marketed B2C products seemed to sell themselves, the sheer complexity of…
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Unexpected but clear — How we developed our own persona-focused message
I spent the last few months eating my own dog food – relying on buyer personas to develop the messaging for Buyer Persona Institute and its new workshops. I worked…
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Announcing Buyer Persona Institute . . . and two new workshops
The business I’m launching today has been on my mind for more than a decade — ever since an attendee at the seminar I developed for Pragmatic Marketing said that…
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