We frequently talk about how buyer persona insights add value to sales, messaging and content, but how does that work in a company with more than a thousand marketers around…
Read more
content marketing world
How to Rock Your Content With Just 5 Buying Insights
Given the big investments that companies make in content marketing, you’d think that buyers would be impressed. You’d also expect that company executives would be enthusiastic about marketing results. Yet,…
Read more
[Free new eBook] For Compelling Content, Let Your Buyers Be Your Guide
If you’ve developed buyer personas, does your content show it? When persona-guided content looks much the same as it always did, it’s a sign that the underlying personas are missing…
Read more
The 4 Buyer Persona Mistakes You Can Avoid
When I founded Buyer Persona Institute a few years ago, I made it my mission to educate B2B marketers about how to develop and use buyer personas. So it worries…
Read more
