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Got Buyer Personas? Take One More Step Before Sharing Them With Your Salespeople

If you’ve been reading this blog, you’re well aware of the impact that properly-constructed buyer personas can have on sales and marketing. But – and this might seem strange –…
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Jan. 1 Fails to Inspire B2B Buyer Persona Resolutions … Do You Know What Does?

I wonder if the companies that help us to get fit or organized realize just how lucky they are. They have the luxury of perfect timing, confident that once each…
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Listen first, then talk to your buyers

How much time do you spend truly listening to buyers and customers? Marketers get little, if any, quality time with the real people they hope to persuade to listen to…
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