It’s been seven years since I started The Buyer Persona Blog, and I am pleased to publish our very first guest post. I hope you enjoy these recommendations from Irakli…
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market research
Choosing to Buy or Build Your Buyer Persona Insights? 4 Trade-offs, 3 Myths, 1 Ideal Option
Are you wondering whether you should build your own buyer personas or turn to third-party researchers for these insights? Since we have considerable experience in both roles — conducting buyer…
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Listen first, then talk to your buyers
How much time do you spend truly listening to buyers and customers? Marketers get little, if any, quality time with the real people they hope to persuade to listen to…
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What’s Different About B2B vs. B2C Marketing?
I’ve seen this question posed to several of the industry’s most renowned marketing experts, but I have never heard a really good answer. The differences between B2B and B2C remain…
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How to Gain the Singular Focus That Distinguishes All Successful Marketers
I used to think that creative genius and rare intelligence separated great marketers from those who toil away in relative anonymity. It was easy to imagine that something as unmanageable…
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Betcha Don’t Know Why Your Buyer Persona Makes that Choice
When I hear about buyer personas built on input from the sales people, I think about all the times that I asked our reps why a customer chose us (or…
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Are you on first-name terms with your buyer personas?
In your marketing strategy meetings, do you discuss Jason’s reaction to the new launch, and why Sharon is the target for the upcoming campaign? Experienced buyer persona users know that…
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Have enough information for your buyer persona?
Many people ask me how many interviews they should conduct for buyer personas. There are too many dependencies for a simple answer. But I’d happily trade three-to-five highly insightful discussions…
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Buyer Persona Insights Float the Winning Boat
“No honey, we are not going to buy a new boat.” That’s what the fisherman’s wife said when her husband revealed his great idea. “We already have a boat” she…
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Nothing useful about these buyer personas
The product marketer I was coaching said he knew his buyer persona — that her top pain points were reducing costs, improving operations, and controlling risks. Nothing revealing there. Every…
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