A recent engagement started with a familiar problem – the client wanted a single value proposition for a proposed suite of solutions that includes four existing products. The messaging would…
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messaging
Need leads? Target your buyers based on their view of the problem
Marketers who find it frustrating to source qualified leads might be surprised to learn that buyers are equally frustrated about sourcing qualified solutions. Assuming you’re marketing a product that solves…
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For Short Messages, Be Specific About Value
Am I the only one who has noticed that the typical short (<25 word) marketing statement communicates almost nothing of value? If the product is really simple, this isn’t much…
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