At noon Eastern time today, a new web TV channel focused exclusively on practical content for marketers is going live with its first weekly episode. Now here’s the best part…
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persona marketing
What David Meerman Scott’s success says about choosing a place to focus
Today David Meerman Scott launched his 8th book, “Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.” I’ve just read it and…
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Marketers need to find a premium-price position for mature products
Almost every product eventually runs out of room to add capabilities that really matter to new buyers. Unless the company can find a premium-price position, the sales people will struggle for every deal through hand-to-hand combat and discounting.
Persona marketing ebook available . . . please pass it around
Anyone who follows this blog knows how passionate I am about persona marketing. For me and countless others, buyer personas have stopped the madness of checklist marketing. But as I…
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For Short Messages, Be Specific About Value
Am I the only one who has noticed that the typical short (<25 word) marketing statement communicates almost nothing of value? If the product is really simple, this isn’t much…
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