For nearly a decade, I developed and led a marketing workshop for Pragmatic Marketing, the leader in training courses for B2B product managers and marketers. I wrote this article for…
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Pragmatic Marketing
As the chapter closes on my role as a Pragmatic Marketing instructor, a new plan for buyer-focused marketing
My largest client for the last decade has been Pragmatic Marketing, the company that inspired and marketed the Effective Product Marketing seminar that I developed in 2001. When I sold…
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