You might have noticed that I haven’t published updates on this blog and that my presence on social media has been scarce over the last few months. I wish I…
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sales and marketing alignment
2 Ways to Overcome Resistance to Your Need for Buyer Persona Insights
In the last month, I had a chance to deliver sessions about insightful buyer personas at two of my favorite conferences, Content Marketing World and Marketing Profs’ B2B Marketing Forum….
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Close the Gap Between Sales and Marketing With Buyer Personas
I rarely mention it, but I spent a year of my marketing career as a sales rep. I was in a marketing role at a software company/hardware reseller when I…
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Should marketing report to sales? Aaack to that!
The Chartered Institute of Marketing (CIM) thinks it knows how to solve the problems with sales and marketing alignment. According to a just-released report, within 10 years, marketing will report…
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