Buyer Persona Research Services

We build the only kind of personas that matter—the ones that are actionable.

The first step in any successful marketing or sales effort is to know your buyer.

But many so-called buyer personas are merely personality profiles, chock full of information, but short on actionable insight: What do customers really want? Why do they buy? What moves them from apathy into action? And what can you do to get them to decide in your favor?

We build buyer personas for clients who want more than pretty pictures and PowerPoint bullets. Our clients learn the truth—how buyers think and behave when they consider solutions like theirs–taking the guesswork out of their marketing and sales enablement decisions.