• Skip to main content
  • Skip to footer
  • Buyer Persona Services
    • Buyer Persona Research
    • Persona Activation Workshop
    • Masterclass
    • See All Services
  • About Us
  • Resources
    • Buyer Persona Book
    • Example Buyer Persona
    • Buyer Persona Templates
    • See All Resources
  • Blog
Contact Us

Resources

BUYER PERSONAS BOOK

How to Understand Your Customer's Expectations, Align Your Marketing Strategy and Win More Business (Wiley)

ADVICE FROM YOUR PEERS

Hear your peers talk about how to build buyer personas and put them to work

BUYER PERSONA TEMPLATES

Document your buyer profile plus your persona's buying experience and journey

EXAMPLE BUYER PERSONA

Mock up of buyer persona showing buyer profile plus buying experience insights
How to create buyer personas

HOW TO CREATE BUYER PERSONAS

Infographic explaining best practices for actionable buyer personas
Cover of Mind the Gap Analysis PDF

GAP ANALYSIS

Using Buyer Insights to Drive Product Development, Design Market Strategy and Develop Sales Plays

Footer

Logo for Buyer Persona Institute, a Division of KS&R

Founded in 2010 so that you can know your buyers’ personas through actionable insights into their entire buying experience.

Featured Posts

business meeting

One Change to Increase the Value of Your Buyer Personas

Turn a Marketing Challenge Into an Opportunity With In-Depth Buyer Insights

Turn a Marketing Challenge Into an Opportunity With In-Depth Buyer Insights

The Critical Differences Between a Buyer Profile and a Buyer Persona

  • Services
  • Resources
  • About Us
  • Blog
  • Contact Us

Copyright © 2023 · Buyer Persona. All Rights Reserved | Privacy Policy