BUYER PERSONAS BOOK
Gain Deep Insight into Your Customers' Buying Decisions and Win More Business - By Jim Kraus & Adele Revella
ADVICE FROM YOUR PEERS
Hear your peers talk about how to build buyer personas and put them to work
BUYER PERSONA TEMPLATES
Document your buyer profile plus your persona's buying experience and journey
EXAMPLE BUYER PERSONA
Authentic modern buyer persona example developed for an MRI Machine buying decision
HOW TO CREATE BUYER PERSONAS
Infographic explaining best practices for actionable buyer personas
GAP ANALYSIS
Using Buyer Insights to Drive Product Development, Design Market Strategy and Develop Sales Plays