BUYER PERSONAS BOOK
How to Understand Your Customer's Expectations, Align Your Marketing Strategy and Win More Business (Wiley)
ADVICE FROM YOUR PEERS
Hear your peers talk about how to build buyer personas and put them to work
BUYER PERSONA TEMPLATES
Document your buyer profile plus your persona's buying experience and journey
EXAMPLE BUYER PERSONA
Mock up of buyer persona showing buyer profile plus buying experience insights
HOW TO CREATE BUYER PERSONAS
Infographic explaining best practices for actionable buyer personas
GAP ANALYSIS
Using Buyer Insights to Drive Product Development, Design Market Strategy and Develop Sales Plays
