Resources
![Buyer Personas](https://buyerpersona.com/wp-content/uploads/2024/05/Book_Thumbnail-Size-e1716303898115.png)
BUYER PERSONAS BOOK
Gain Deep Insight into Your Customers' Buying Decisions and Win More Business - By Jim Kraus & Adele Revella
![](https://buyerpersona.com/wp-content/uploads/2018/06/PersonaPeerAdvice_website.gif)
ADVICE FROM YOUR PEERS
Hear your peers talk about how to build buyer personas and put them to work
![](https://buyerpersona.com/wp-content/uploads/2018/06/Templates_website.jpg)
BUYER PERSONA TEMPLATES
Document your buyer profile plus your persona's buying experience and journey
![](https://buyerpersona.com/wp-content/uploads/2018/06/example-bp.gif)
EXAMPLE BUYER PERSONA
Mock up of buyer persona showing buyer profile plus buying experience insights
![How to create buyer personas](https://buyerpersona.com/wp-content/uploads/2018/05/how-to-create-buyer-personas-1.jpg)
HOW TO CREATE BUYER PERSONAS
Infographic explaining best practices for actionable buyer personas
![Cover of Mind the Gap Analysis PDF](https://buyerpersona.com/wp-content/uploads/2019/09/gap-analysis.jpg)
GAP ANALYSIS
Using Buyer Insights to Drive Product Development, Design Market Strategy and Develop Sales Plays