Buyer Persona Masterclass 2.0

Samuel Williams

Your methodology allowed us to bring a lot more value to Deloitte, which is one of our most important clients. Instead of speculation we know what buyers want and how they make decisions, critical insights that guide our messaging, marketing content and much more for all of our clients. Thank you for the great process and for helping me add new skills to my portfolio.

Maria del Pilar Paz

Nearly five years ago, when I read the book for the first time, I realized that Adele's approach was exactly what I needed as a B2B marketing professional and consultancy. Learning how to interview buyers and get real insights about how they make decisions is critical for Buyer Personas building process. This workshop is an amazing tool, loaded with plenty of practical advice. Truly exceptional.

Dennis Belmont

I finally got to take the Masterclass, and I wanted to thank you again. I learned more from that short workshop than I have from hours of LinkedIn Learning courses and the marketing class that just cost me $1,500. All of the information was well organized and insightful, and the downloads were very professional and helpful.

Mateusz Kołodziejski

Powerful, wise, direct, practical, insightful. This workshop (accompanied by Adele's book) is the fastest and most efficient way to learn
how to gain insights into your buyer's mindset so that you can create and market what your buyers are seeking.

Sherisa Aguirre

Thank you so much! I'm really enjoying your method. It's simple and I can see how valuable it will be when it comes to developing the key messages and themes to be used in marketing. I can already tell that I'm going to feel a lot more confident about my recommendations.

Rommel Madlangbayan

This workshop has articulated the need for every company to understand that it's the buyer's experience and journey that we need to focus on and not just their individual profiles. We are so used to categorizing them based on superficial aspects that we neglect their unspoken, hidden needs. Thanks to this module for the truly unique learning experience.

Diana Hedum

I want to thank you for the Buyer Persona training and a book which was/is an invaluable tool guide. I've learned a great deal about the power, process, and findings of Buyer Personas due to all your hard work throughout the years.

Katharina Harnischmacher

I just listened to your great online training about "Buyer Personas". Thanks a lot for the many hands on tips. I really loved your email templates and introductory sentences to invite potential interview partners.

Greg Frye

I've been very impressed with your webinar and find the information very useful. We're a digital agency and have been working with clients to understand triggers and the process the buyer goes through to find a solution for a while now. But we haven't done the qualitative type of research you are presenting which will be extremely valuable to the process. Thank you!

Sarah Kreusel

I have conducted a few buyer persona studies based on Adele Revella's book, and I cannot stress the importance of this type of study enough. Now, taking this workshop, I am more confident than ever. The resources and training I received from this course are priceless! I can’t wait to report back to my stakeholders.

Andreas Knepper

This masterclass not only gives arguments for the "why" when it comes to creating buyer personas but also deep insights into the "how" along the process. Additionally, it clears up misleading views and approaches (of which there are a few around). I can recommend this course to anyone who is serious about creating personas.

Chris Herbert

There's only one person and organization I recommend when you're developing your competency in persona development. That's Adele Revella and the Buyer Persona Institute.

Mandi Caputi Lund

After this workshop, I pitched the buyer persona project to our stakeholders and everyone was convinced this is a valuable addition to mapping the customer journey. There is a sense that we know everything about our customers and prospects...but there were a lot of gaps in our insight, which the buyer persona interviews filled. I highly recommend this workshop to anyone looking to know more about your buyers.

Ish Chowdhary

The learnings from the book and master class have been valuable. This has given me the process and structure to follow which I have been searching for a long time.

Rachel Foster

This master class gives you a step-by-step process for creating buyer personas. It's useful for any B2B marketer who wants to better understand their audience and know exactly what to say to engage leads and convert them into customers.

Jeff Bowman

Buyer personas are foundational to understanding and influencing segments of customers, but there is far more noise than useful info out there. This workshop (and the book!) provide the blocking and tackling for gathering customer insights that are actionable to generate demand and grow loyalty for marketing, sales, and even the product team. And where so many persona approaches are wandering and ambiguous, this gives you what you need. Bravo!

Susan Becker

I bought your book a year ago and it's been helpful. Even did a mock interview to prove the point that we all come to the table with biases about our products and customers. Attending the Master Class really brought it all to life.

Lotta Laurin

Loved this masterclass. Full of knowledge. Easy to understand. Great supporting material.

Anup Mishra

I liked this workshop so much. I'm shocked by how little we care about the buyer persona and need of proper buyer journey and experience in our marketing and product development. It helped a lot. Highly recommended.