Buyer Persona Research
Insights into Your Buyer and their Buying
Through double-blind interviews with prospective customers, our research uncovers the mindset and behaviors of buyers throughout their buying journey, so you know exactly how to influence their purchase decision.
Buyer Personas Based on the Five Rings of Buying Insight™
Your buyer persona will include five areas of buying insight that will inform nearly every marketing and sales decision you make
Pain points and trigger events that cause a buyer to look for your solution NOW.
Results or outcomes that buyers expect from purchasing a solution like yours.
Fears and concerns that cause buyers to do nothing or choose your competitors.
Company and solution capabilities that buyers investigate as they consider their options.
Actions taken, resources trusted, and decision influencers involved at each step in this buying decision.
Descriptive characteristics of decision influencers involved in the buying decision.
Our Research is Led by the Only Experts You Should Trust – Your Buyer
It’s not enough to know your buyer – if you want to influence your persona’s buying decision, you need to thoroughly understand the choices they make at every step in their journey.
Through unscripted, double-blind interviews with recent buyers in your target market, we reveal your persona’s profile plus:
- Personal and business drivers that trigger investment in your category
- Capabilities and benefits that affect your buyer’s selection process
- Concerns that cause buyers to delay the purchase or choose a competitor
- The buyer’s decision process and which personas are key influencers
- Clarity about how many personas you need and how to define them
Get buyer personas that reveal your persona’s entire buying experience, plus skilled guidance on a plan to exceed their expectations.