Buyer Persona Research
Insights into Your Buyer and their Buying
Experience Expectations
Through double-blind interviews with prospective customers, our research uncovers the mindset and behaviors of buyers throughout their buying journey, so you know exactly how to influence their purchase decision.
![ring-graphic (1)](https://buyerpersona.com/wp-content/uploads/2023/08/ring-graphic-1.png)
Buyer Personas Based on the Five Rings of Buying Insight™
Your buyer persona will include five areas of buying insight that will inform nearly every marketing and sales decision you make
Priority Initiatives
Pain points and trigger events that cause a buyer to look for your solution NOW.
![](https://buyerpersona.com/wp-content/uploads/2023/09/Priority-Initiatives.png)
Success Factors
Results or outcomes that buyers expect from purchasing a solution like yours.
![](https://buyerpersona.com/wp-content/uploads/2023/09/Success-Factors.png)
Perceived Barriers
Fears and concerns that cause buyers to do nothing or choose your competitors.
![](https://buyerpersona.com/wp-content/uploads/2023/09/Perceived-Barriers.png)
Decision Criteria
Company and solution capabilities that buyers investigate as they consider their options.
![](https://buyerpersona.com/wp-content/uploads/2023/09/Decision-Criteria.png)
Buyer's Journey
Actions taken, resources trusted, and decision influencers involved at each step in this buying decision.
![](https://buyerpersona.com/wp-content/uploads/2023/09/Buyers-Journey.png)
Persona Profile
Descriptive characteristics of decision influencers involved in the buying decision.
![](https://buyerpersona.com/wp-content/uploads/2023/09/Person-Profile.png)
Our Research is Led by the Only Experts You Should Trust – Your Buyer
It’s not enough to know your buyer – if you want to influence your persona’s buying decision, you need to thoroughly understand the choices they make at every step in their journey.
Through unscripted, double-blind interviews with recent buyers in your target market, we reveal your persona’s profile plus:
- Personal and business drivers that trigger investment in your category
- Capabilities and benefits that affect your buyer’s selection process
- Concerns that cause buyers to delay the purchase or choose a competitor
- The buyer’s decision process and which personas are key influencers
- Clarity about how many personas you need and how to define them
Get buyer personas that reveal your persona’s entire buying experience, plus skilled guidance on a plan to exceed their expectations.