Buyer Persona Research

Insights into Your Buyer … and their Buying Experience Expectations

Persona Profile Your target buyer description based on key attributes and role in this buying decision.

Priority Initiative Drivers that cause your persona to prioritize this category of purchase now.

Success Factors Positive results and outcomes your persona expects to achieve as a result of this purchase.

Perceived Barriers Attitudes and obstacles that cause your persona to do nothing or choose your competitors.

Decision Criteria Company and solution capabilities your personas investigate as they weigh their options.

Buyer’s Journey Actions taken, resources trusted, and personas involved at each step in this decision.

see sample buyer persona

Our Research is Led by the Only Experts You Should Trust – Your Buyer

It’s not enough to know your buyer – if you want to influence your persona’s buying decision, you need to thoroughly understand the choices they make at every step in their journey.

Through unscripted, double-blind interviews with recent buyers in your target market, we reveal your persona’s profile plus:

  • Personal and business drivers that trigger investment in your category
  • Capabilities and benefits that affect your buyer’s selection process
  • Concerns that cause buyers to delay the purchase or choose a competitor
  • The buyer’s decision process and which personas are key influencers
  • Clarity about how many personas you need and how to define them

Get buyer personas that reveal your persona’s entire buying experience, plus skilled guidance on a plan to exceed their expectations.

Speak with a Persona Expert

Put Your Personas to Work

Align your unique capabilities with buyer expectations to build your top value propositions Learn More

Activation Workshop

Insider Insight™ Sales Training is based on our unique ability to reverse engineer your sales pipeline and interview recent decision makers without revealing your identity.
Learn More

Sales Training

Questions? Speak with a persona research expert

You need new messages and tactics to reach your buyers during this crisis.Here's How
+