Free eBooks

At Buyer Persona Institute, our sole aim is to give marketers the confidence to say: “This is what really matters to our buyers: So here’s the plan.”

We hope that these ebooks will help you to begin that journey, and that you will consider attending the Buyer Persona Masterclass to master the skills that define buyer expert marketers.

Or contact us about our custom buyer persona research studies, and get your buyer personas from the people who wrote the book on actionable buying insights.