Slideshare

Adele Revella, CEO and Founder of Buyer Persona Institute, is a frequent speaker at sales and marketing conferences and webinars.  Considered to be the leading expert on buyer personas, Revella has a practical plan to build marketing teams that have deep insights into the expectations that cause buyers to choose the company’s solutions.

We regularly publish our recent presentations on Slideshare and encourage you to take a few minutes to understand our unique approach to buyer personas built around the 5 Rings of Buying Insight™.