Advice From Your Peers

Our persona studies reveal that the first step buyers take is to seek advice from their colleagues – that they perceive this as the most reliable way to understand the possibilities and pitfalls around a key buying decision.

So we asked marketers who have successfully built and implemented buyer personas to share their advice on five of the top issues that can stall or sink a successful buyer persona initiative. Let these short clips start you on a path to truthful, useful buyer personas.