Discover what your
B2B customers need to
know and experience
before they will buy

See How

Chart that shows Buyer Persona Expectations - Sales Engagement, Marketing Content, and Product Capabilities

We deliver insight into your persona’s buying decisions and align your teams to enable their journey

Online, self-guided training to learn the right skills for buyer persona work Learn More

Masterclass

If you want to build your own personas, our online course is your blueprint for success

Custom engagement comprised of in-depth research and detailed customer interviews Learn More

Buyer Persona Research

Rely on our experts to deeply examine your persona's buying experience and facilitate an action plan

Templates, e-books, examples, infographics and more Learn More

Resources

A wealth of information to help you understand best practices for persona development and activation

We literally wrote the book on buyer personas

Cover of the book titled Buyer Personas by Adele Revella
"Buyer personas are the most critical foundation for every aspect of marketing, and no one is better qualified to teach us how to build them than Adele Revella."

David Meerman Scott

Author of the New Rules of Marketing and PR
"I find that most marketers have no 'real' idea how to develop buyer personas. This critical component is either missing or completed incorrectly for the majority of enterprises."

Joe Pulizzi, Founder,

Content Marketing Institute

Named a top 5 business book by Fortune Magazine

Hear what your peers say about building and using buyer personas

Amy McDougall

Senior Marketing Strategist


Sanjay Puri

VP, Product Marketing


Gina Yoo

Director, Internet Marketing


J.P. Blaho

Sr. Manager, Product Marketing

Questions? Speak with a persona research expert

BPI is now a division of KS&R, a leading market research and consulting firmLearn More
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