We deliver insight into your persona’s buying decisions and align your teams to enable their journey
Buyer Persona Research
Rely on our experts to deeply examine your persona's buying experience and facilitate an action plan
A wealth of information to help you understand best practices for persona development and activation
We literally wrote the book on buyer personas
"Buyer personas are the most critical foundation for every aspect of marketing, and no one is better qualified to teach us how to build them than Adele Revella."
David Meerman Scott
"I find that most marketers have no 'real' idea how to develop buyer personas. This critical component is either missing or completed incorrectly for the majority of enterprises."
Joe Pulizzi, Founder,
Named a top 5 business book by Fortune Magazine
Hear what your peers say about building and using buyer personas
Senior Marketing Strategist
VP, Product Marketing
Director, Internet Marketing
Sr. Manager, Product Marketing
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