Take the Guesswork Out of Marketing with Buyer Persona Research & Messaging
Watch this 30-minute video to discover EXACTLY what we do, how we do it, what we deliver, and what the costs are.
Do our buyer personas really work?
Don’t take our word for it. See what our clients have to say below.
“The pipeline experienced triple digit growth after the new messaging was provided. Our sales reps really appreciate the new messaging. It makes their lives easier because we’re telling them how to win!”
— VP, Product Marketing
“We’ve engaged 8,100 new security buyers this year, nearly doubling the 4,400 from all of last year. These new contacts have increased security-related sales.”
— CMO
“The buying insights contributed to a new tagline and helped us build specific marketing elements for different stages: what to say to whom, when.”
— CMO
“At a recent trade when visitors crossed the aisle to our booth, they asked what made us different. The persona work had made it easy for us to communicate differentiation. In fact, it was the most successful trade show we’ve ever done!”
— SVP Marketing
Trusted by Leading Organizations
We’ve been privileged to work with leading and emerging brands, some of which include:
Why Choose Buyer Persona Institute?
BPI, a division of KS&R, Inc., has partnered with over 200 global companies to develop buyer personas that take all the guesswork out of marketing and sales. Built from the real words of real buyers, our unique buyer persona methodology provides deep insights into what prospective customers are thinking and doing as they weigh their options to address a problem that your company can resolve.
Our team of experts will work with you to develop buyer personas that:
- Are built from interviews with buyers who have recently made the same buying decision you’re trying to influence.
- Drive organizational alignment about what matters most to buyers at each step in their buying journey.
- Improve marketing focus and prioritization – identify what to do more of (and less of).
- Reveal content ideas and message themes that connects with buyers, breaks through the clutter, and drives more sales.
- Increase the focus on features that matter most to buyers and can best differentiate your solution.
Get buyer personas that reveal your persona’s entire buying experience, plus skilled guidance on a plan to exceed their expectations.