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We discontinued the Certified Practitioner program on April 21, 2015. Marketers who were previously certified are continuing to use our badge for up to one year, but we are no longer certifying new practitioners or renewing existing certifications.

We encourage you to attend the Buyer Persona Masterclass to gain the proficiency you need to become a buyer expert marketer.

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Founded in 2010 so that you can know your buyers’ personas through actionable insights into their entire buying experience.

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