Marketing and Business Leadership Speaker
Adele Revella believes that companies that have deep buyer insights are in the best position to persuade those buyers to choose their products, services and solutions.
She knows that marketers who are buyer experts are among their company’s most valuable assets — professionals who are uniquely qualified to define, defend and deliver high-ROI marketing strategies.
A marketing and business leadership keynote speaker, Adele is the author of Buyer Personas: How to Gain Insight Into Your Buyer’s Expectations, Align Your Marketing Strategies, and Win More Business (Wiley, 2015). Adele has a compelling vision and practical guidance for marketers and business leaders who want to learn a better way to market and sell their products and services.
Adele’s unique approach to buyer personas is based on the 5 Rings of Buying Insight™, a structured framework for discovering and leveraging the precise attributes of the buyer’s perspective that are the foundation of everything from sales alignment to messaging, campaigns, content marketing, and strategic planning.
Through the company she founded in 2010, the Buyer Persona Institute, Adele delivers workshops and presentations to chief marketing officers, marketers, sales executives and business leaders who want the confidence to say, “This is what really matters to our buyers. So here’s the plan.”
Upcoming and Recorded Events
Content Marketing World 2019 September 3-6, 2019
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Keynote: Building Sales and Marketing Strategies with 5 Buying Insights
Recorded Interview with Liam Austin of Entrepreneurs HQ: Market to your most receptive buyers and stop wasting money
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Recorded Podcast with BlueWireWedia: What We Need To Know is What Exactly is on Our Buyer's Mind
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Recorded Webinar: Ask the Right People the Right Questions to Build Personas, Product Roadmaps, and More (Hosted by AIPMM)
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Recorded Podcast with James Carbary of Sweet Fish Media: Stop Screwing Up Your Buyer Personas
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Recorded Interview with David Reimherr of Magnificent Marketing: Are Buyer Personas Important for Content Marketing?
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Recorded Podcast with Marcus Sheridan aka The Sales Lion: Setting the Record Straight on Buyer Personas with Adele Revella
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Recorded interview with Ingrid Archer of SpotOnVision: Knowing more than your competitor: What’s the ROI of buyer insights?
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Recorded Podcast with Byron White of Writers Access: Buyer Personas
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Recorded Podcast with Todd Schnick of IntrepidNow: Delivering Buying Insights to Sales Teams
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Recorded Podcast with Sean Campbell of Cascade Insights: Make your Buyer Personas Rock
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Recorded Interview with Verne Harnish
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Recorded Webinar with Chip Fox of ContentZap: Beware of the Buyer Persona
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Recorded Podcast with Andrew Schiestel of Kill the Cold Call: Kill the Cold Call
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Recorded Podcast with Beth Cochran: How to Build a Buyer Persona
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Recorded Podcast with Susan McLennan of ReImaginePR
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Recorded Webinar: What's Your Buyer Persona?, Salesforce.com
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Recorded Podcast with Douglas Burdett: Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business
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Recorded Webinar: Beware of the Buyer Persona
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Recorded Podcast with Trent Dyrsmid: How to Avoid the Most Common Buyer Persona Mistakes Made by Marketers
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Recorded Webinar: Using Buyer Personas to Make an Impact on Your Marketing ROI, A Marketing Profs PRO online seminar
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Recorded Webinar: How Just 5 Buying Insights Ensure Engagement With Your Content
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Recorded Podcast with Matt Grant: The Truth is Unscripted
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