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Founded in 2010 so that you can know your buyers’ personas through actionable insights into their entire buying experience.

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The Critical Differences Between a Buyer Profile and a Buyer Persona

Full Speed Ahead….

Adele Revella and Jim Kraus Discussing KSR's Acquisition of Buyer Persona Institute

Buyer Persona Institute is a Division of KS&R

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BPI is now a division of KS&R, a leading market research and consulting firmLearn More

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