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Module 1: Welcome to the Masterclass

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Masterclass Online Training

Module 1: Welcome to the Masterclass
Module 2: 5 Rings of Buying Insight
Module 3: Design Your Buyer Persona Study
Module 4: Secure Interviews with Buyers
Module 5: Conduct Buyer Interviews
Module 6: Mine Interviews for Insights
Module 7: Determine Number of Personas Needed
Module 8: Convince Stakeholders to Invest in Personas
Exam: Test your knowledge and earn your badge as a Buyer Persona Subject Matter Expert

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Founded in 2010 so that you can know your buyers’ personas through actionable insights into their entire buying experience.

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You need new messages and tactics to reach your buyers during this crisis.Here's How

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