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Module 1: (8:35 video) Welcome to the Masterclass

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Masterclass Online Training

Module 1: (8:35 video) Welcome to the Masterclass
Module 2: (9:47 video) 5 Rings of Buying Insight
Module 3: (15:41 video) Design Your Buyer Persona Study
Module 4: (15:05 video) Secure Interviews with Buyers
Module 5: (25:24 video) Conduct Buyer Interviews
Module 6: (21:57 video) Mine Interviews for Insights
Module 7: (14:53 video) Determine Number of Personas Needed
Module 8: (16:19 video) Convince Stakeholders to Invest in Personas
Exam: Test your knowledge and earn your badge as a Buyer Persona Subject Matter Expert

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Founded in 2010 so that you can know your buyers’ personas through actionable insights into their entire buying experience.

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