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Module 4: (15:05 video) Secure Interviews with Buyers

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Masterclass Online Training

  • Module 1: (8:35 video) Welcome to the Masterclass
  • Module 2: (9:47 video) 5 Rings of Buying Insight
  • Module 3: (15:41 video) Design Your Buyer Persona Study
  • Module 4: (15:05 video) Secure Interviews with Buyers
  • Module 5: (25:24 video) Conduct Buyer Interviews
  • Module 6: (21:57 video) Mine Interviews for Insights
  • Module 7: (14:53 video) Determine Number of Personas Needed
  • Module 8: (16:19 video) Convince Stakeholders to Invest in Personas
  • Exam: Test your knowledge and earn your badge as a Buyer Persona Subject Matter Expert

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Founded in 2010 so that you can know your buyers’ personas through actionable insights into their entire buying experience.

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