A modern buyer persona comprised of the 5 Rings of Buying Insight™ reveals what your prospective buyers need to know…
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21 Ways Companies Are Using Modern Buyer Personas
DM Magazine, a leading authority focused on data-driven marketing, recently featured an exclusive interview with BPI President, Jim Kraus. Known…
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In their revealing book, The JOLT Effect, Mathew Dixon and Ted McKenna partnered with dozens of companies across a variety…
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Many buyer personas fall short of their potential impact, often limited to surface-level details like job titles and demographics. But…
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MarketingProfs, a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter…
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CustomerThink is a digital publication that aids business leaders in developing and innovating their customer-centric enterprises and business strategies. The…
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Buyers involved in important purchase decisions want to feel confident about three things BEFORE they buy: Their investment will produce…
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The Branding Journal, an independent digital publication with an international scope, providing insights and resources about strategic branding, published the…
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Listening is an essential part of any first meeting with a prospective customer. It’s how professionals learn about their customers’…
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Chief Marketer, an online publication dedicated to providing marketing professionals with information on marketing strategies, tactics, and techniques for consumer…
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