The Branding Journal, an independent digital publication with an international scope, providing insights and resources about strategic branding, published the following article written by BPI President, Jim Kraus.
Buyer personas are often viewed as a fictional profile of the ideal customer created through market and audience research.
But did you know that developing buyer personas using insights from real customers is not just a more powerful and accurate approach, but also one that empowers you with a deeper understanding of your audience?
By exploring the world of buyer personas built from the words of real and recent buyers, you can avoid speculation and gain access to a wealth of real, applicable information that can enhance your brand positioning and strategy.
In this article, you will not only learn what a modern buyer persona is and the five rings of buying insight, but also how to build a buyer persona based on real customer’s insights. You will also discover how to practically apply this information for your brand positioning strategy.
CLICK HERE TO READ THE FULL ARTICLE ON THEBRANDINGJOURNAL.COM
