For marketers, understanding the mindset of buyers as they search and evaluate their options and make a buying decision is…
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CMO Convo Podcast: A Must-Listen Discussion for Modern Marketers
Jim Kraus, President of the Buyer Persona Institute, provides a fresh look on prospects’ buying decisions Buyer Persona Institute…
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Creating an authentic Buyer Persona is pivotal in understanding your buyers’ decisions — their goals, concerns, decision criteria, and journey….
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If you’ve worked in a marketing or sales role for any time, you’ve likely encountered buyer personas and developed an…
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There’s a lot of nonsense floating around that buyer personas are simply fictional representations of your buyers. This myth results…
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We are often asked about the value of conducting survey research to validate and enhance Buyer Persona insights developed from…
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Ellen Valentine is one of BPI’s outstanding researchers, bringing decades of marketing experience and insatiable curiosity to every interview. When…
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Emily Morrisey is a Project Manager and our resident Swiss Army Knife involved in virtually everything that BPI does. She’s…
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The JOLT Effect In their revealing new book, The JOLT Effect, Mathew Dixon and Ted McKenna partnered with dozens of…
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Builds Growth Strategies on Foundation of Buyer Knowledge Challenge: Rapid growth results in disconnected teams and activities Avalara is…
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