In their revealing book, The JOLT Effect, Mathew Dixon and Ted McKenna partnered with dozens of companies across a variety of industries to collect and analyze over 2.5 million sales…
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Buyer Personas
Want to Increase the Value of Buyer Personas? Here’s 5 Ways.
Many buyer personas fall short of their potential impact, often limited to surface-level details like job titles and demographics. But to truly drive your marketing and sales efforts, personas need…
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MarketingProfs Features BPI Article on Navigating Today’s High-Consideration Buying Decisions
MarketingProfs, a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better, published the following article written by BPI President,…
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CustomerThink Features BPI Article on Unlocking Modern Buyer Personas 5 Key Buyer Insights
CustomerThink is a digital publication that aids business leaders in developing and innovating their customer-centric enterprises and business strategies. The journal published the following article written by BPI President, Jim…
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A Two-Step Approach to Earning a Buyer’s Confidence and Their Business
Buyers involved in important purchase decisions want to feel confident about three things BEFORE they buy: Their investment will produce a better outcome than doing nothing (status quo). The solution…
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The Branding Journal Features BPI Article on How to Define Accurate Buyer Personas for Strategic Branding
The Branding Journal, an independent digital publication with an international scope, providing insights and resources about strategic branding, published the following article written by BPI President, Jim Kraus. Buyer personas…
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Listen First: Master Buyer Persona Development for Effective Marketing
Listening is an essential part of any first meeting with a prospective customer. It’s how professionals learn about their customers’ needs, concerns, and expectations and THE essential ingredient in developing…
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Chief Marketer Features BPI Article on Elevating Buyer Personas Through Survey Insights
Chief Marketer, an online publication dedicated to providing marketing professionals with information on marketing strategies, tactics, and techniques for consumer and business-to-business brands, published the following article written by BPI…
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CMO Convo Podcast: A Must-Listen Discussion for Modern Marketers
For marketers, understanding the mindset of buyers as they search and evaluate their options and make a buying decision is pivotal. This is where the concept of buyer personas takes…
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Buyer Persona Institute Announces 2nd Edition of Groundbreaking Marketing Book, Buyer Personas
Jim Kraus, President of the Buyer Persona Institute, provides a fresh look on prospects’ buying decisions Buyer Persona Institute (BPI), renowned for partnering with global companies to develop modern…
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