Leverages Buyer Personas to Target a New Type of Buyer Challenge: Ensure our messaging is clear and relevant to…
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Talent Acquisition Platform Provider
Doubles engagement with security buyers by applying buyer persona insights Challenge: Build sales traction in a new functional area…
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Leverages Buyer Personas to Launch a New Division Challenge: Build a GTM strategy based on data Since 1951, our client…
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Leverages Buyer Personas to Differentiate its Brand and Messaging Challenge: Differentiate our brand and messaging When Brian Gladstein, SVP of…
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One of the main characteristics of an actionable Buyer Persona is that it should reveal insights about the specific buying…
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The Marketer’s Challenge In the simplest of terms, marketing’s role is to increase awareness, consideration, and preference for an organization’s…
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Built from the real words of real buyers, a buyer persona tells you what prospective customers are thinking and doing…
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Last week, KS&R was able to officially announce its partnership with Buyer Persona Institute (BPI) and my new role as…
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This is a big day for all of us and we are excited to share the news. BPI has joined…
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When I joined an ecommerce company as CMO in early 2000, everyone was trying to cash in on the Internet…
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