Emily Morrisey is a Project Manager and our resident Swiss Army Knife involved in virtually everything that BPI does. She’s one of the key faces of BPI, skillfully managing projects and clients with a positive attitude that’s contagious.
Can you tell us a little bit about your professional background?
My background may surprise you as it’s in real estate. We have a long line of real estate professionals in my family, so it was natural for me to embrace. With over a decade of experience from leasing, buying, selling, managing 50+ agents and working on a top 1% team in Chicago, it truly molded me into the professional I am today.
How long have you been with BPI and what do you enjoy most about what you do?
I’ve been with BPI for 4 years and what I enjoy most is in two parts. First, collaborating with our internal team and external partners daily, they are such a joy to work with. Second, what we deliver to our clients. There’s no better feeling than presenting buying insights and having our clients find a wealth of value in what we do.
What tips can you offer for how to get the most out of the interviews that BPI conducts with recent buyers?
First and foremost, you need to get the respondent in the proper mindset, taking them back to the day when they first decided that they needed a particular product or service so they can tell you everything that happened from that moment until they made a final purchase decision. It’s also imperative to be curious and intentional with what you need to extract from the respondents, keep them on track, and probe for deeper insights.
What advice would you give to marketers and sellers that are trying to get a better understanding of their prospective buyers and the buying decisions that they make?
Very simple—interview buyers that recently made the exact same buying decision you’re trying to influence! This provides an objective lens into what they need to know and experience to have confidence buying from you. These buying insights will enable you to align your marketing and sales efforts to buyer expectations so you can win more business.
What is the best piece of business advice you have ever received?
Take advantage of the opportunities that are presented to you, be consistent and be kind.
How do you like to spend your free time?
I enjoy creating new memories with my family, friends, and loved ones. Anytime we can get outside and play tennis, golf, or any sort of activity, I’m all in. I also have 2 precious pups that I love to go on leisurely long walks with.
What’s the most interesting place you’ve visited?
In terms of interesting it would have to be Mackinac Island, MI. It’s unique in the fact that they have a motor vehicle ban in place. To access the island, you’ll need to arrive by small plane or ferry. Upon arrival, you are transported to a simpler time with horse-drawn carriages, charming mom-and-pop shops, and are surrounded by the aroma of fresh fudge.
What’s one interesting thing about you that people might be surprised to know?
What surprises people most is that I have a motorcycle license. I’m your quintessential girly-girl so when people hear I rode motorcycles for years it can be a bit of a shock.