Builds Growth Strategies on Foundation of Buyer Knowledge Challenge: Rapid growth results in disconnected teams and activities Avalara is a leading developer of indirect tax compliance SaaS software. When…
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Case Studies
Talent Acquisition Platform Provider
Leverages Buyer Personas to Target a New Type of Buyer Challenge: Ensure our messaging is clear and relevant to a new buyer persona PandoLogic is an AI-enabled recruiting platform…
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Network Management and Security Provider
Doubles engagement with security buyers by applying buyer persona insights Challenge: Build sales traction in a new functional area Infoblox, a network management and security services company, recently expanded…
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Global Data & Records Management Company
Leverages Buyer Personas to Launch a New Division Challenge: Build a GTM strategy based on data Since 1951, our client has become a leading data and records management company recognized…
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Cybersecurity Compliance & Auditing Company
Leverages Buyer Personas to Differentiate its Brand and Messaging Challenge: Differentiate our brand and messaging When Brian Gladstein, SVP of Marketing, first arrived at A-LIGN, a global cybersecurity firm, he…
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