I grew up thinking I’d be a fashion designer. My foray into the computer industry was accidental and (I thought)…
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Right-brained or left-brained marketing
Marketers interested in online marketing, thought leadership and PR need to check out the recently announced Pragmatic Marketing seminar, the…
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Many of you have written to me about Chris, the product marketing manager persona that I profiled a few weeks…
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If you’ve ever tried to convince your management that the company needs to throw out the checklist and focus on…
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