One of the life experiences I credit most for teaching me about marketing was the five years I spent in…
Read more
The 5 Marketing Lessons I Learned From My 5 Years in Sales
One of the hardest parts of bringing our Buyer Persona model into practice actually comes after the project is completed….
Read more
It’s been seven years since I started The Buyer Persona Blog, and I am pleased to publish our very first…
Read more
Maybe I missed it, but I haven’t seen David Letterman do this one, so I want to tell you what…
Read more
I’m concerned that so many people think that buyer personas begin and end with a description of a person. This…
Read more
I’ve seen this question posed to several of the industry’s most renowned marketing experts, but I have never heard a…
Read more
Imagine that you’re at a party with a group of acquaintances and the woman standing next to you announces her…
Read more
I recently reviewed twenty-four buyer personas produced by four product marketing teams. While most needed a lot more work, Kristine’s…
Read more
Working on a buyer persona for a chief information officer last week, my client listed the predictable pain points on…
Read more
I went to Tel Aviv a few years ago to teach the Effective Product Marketing seminar for one of the…
Read more