• Skip to main content
  • Skip to footer
  • Buyer Persona Services
    • Buyer Persona Research
    • Persona Activation Workshop
    • Masterclass
    • See All Services
  • About Us
  • Resources
    • Buyer Persona Book
    • Example Buyer Persona
    • Buyer Persona Templates
    • See All Resources
  • Blog
Contact Us

Forrester on persona-based marketing

By Adele Revella

If you’ve ever tried to convince your management that the company needs to throw out the checklist and focus on persona-based marketing, you will be happy to know that Forrester is on your side. I just saw analyst Peter Kim’s post about a report entitled Reinventing the Marketing Organization.  It was well worth the $300 price tag just to hear another voice saying that marketing isn’t about creative promotional tactics anymore, that marketers need to become business strategists who have deep insight into buyer and customer personas.

One word of caution before you break out your credit card. This report and the research supporting Kim’s findings is focusd on B2C companies. According to Kim a B2B version is coming soon from fellow analyst Laura Ramos. I’ll be watching and let you know when it’s available.

Related posts:

Results of Authentic Buyer PersonasFor Breakthrough Results, Demand Authentic B2B Personas Default ThumbnailRight-brained or left-brained marketing Buyerpersona BlogThe 5 Marketing Lessons I Learned From My 5 Years in Sales A group of marketing professionals discuss resultsHow Many Buyer Personas Does Your B2B Company Really Need?

Primary Sidebar

Search

Topics

  • Advertising (1)
  • B2B (22)
  • Buyer Personas (14)
  • Buying Criteria (5)
  • Content Marketing (3)
  • Good Use of Personas (6)
  • Leads generation and nurturing (2)
  • Market Research (8)
  • Marketing ROI and Sales Leads (2)
  • Positioning & Messaging (7)
  • Product Marketing Redefined (5)
  • Public Relations (3)
  • Sales people (3)
  • Technology Buyers (3)
  • Uncategorized (7)
  • Who Needs This (1)
  • Win/Loss (3)

Stay Up to Date

Sign up to receive newsletter and blog updates. We promise not to share your contact info with anyone!

  • This field is for validation purposes and should be left unchanged.

Find Past Blog Posts

Footer

Logo for Buyer Persona Institute, a Division of KS&R

Founded in 2010 so that you can know your buyers’ personas through actionable insights into their entire buying experience.

Featured Posts

business meeting

One Change to Increase the Value of Your Buyer Personas

Turn a Marketing Challenge Into an Opportunity With In-Depth Buyer Insights

Turn a Marketing Challenge Into an Opportunity With In-Depth Buyer Insights

The Critical Differences Between a Buyer Profile and a Buyer Persona

  • Services
  • Resources
  • About Us
  • Blog
  • Contact Us

Copyright © 2023 · Buyer Persona. All Rights Reserved | Privacy Policy