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Product Marketing Redefined

Building B2B Buyer Personas? Focus on the Buying Decision … then the Person

I’m concerned that so many people think that buyer personas begin and end with a description of a person. This demographic approach to buyer personas typically results in far too…
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What’s Different About B2B vs. B2C Marketing?

I’ve seen this question posed to several of the industry’s most renowned marketing experts, but I have never heard a really good answer.  The differences between B2B and B2C remain…
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Ask interesting questions to hear how buyers think

Imagine that you’re at a party with a group of acquaintances and the woman standing next to you announces her weekend plans – she’ll be painting her apartment. Which of…
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Right-brained or left-brained marketing

I grew up thinking I’d be a fashion designer. My foray into the computer industry was accidental and (I thought) temporary. There’s a long story here, but the short version…
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Forrester on persona-based marketing

If you’ve ever tried to convince your management that the company needs to throw out the checklist and focus on persona-based marketing, you will be happy to know that Forrester…
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Topics

  • Advertising (1)
  • B2B (22)
  • Buyer Personas (14)
  • Buying Criteria (5)
  • Content Marketing (3)
  • Good Use of Personas (6)
  • Leads generation and nurturing (2)
  • Market Research (8)
  • Marketing ROI and Sales Leads (2)
  • Positioning & Messaging (7)
  • Product Marketing Redefined (5)
  • Public Relations (3)
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  • Win/Loss (3)

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Turn a Marketing Challenge Into an Opportunity With In-Depth Buyer Insights

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