For Breakthrough Results, Demand Authentic B2B Personas

August 5, 2020 by Adele Revella

We are shocked to hear anyone say that buyer personas are fictional. Why would anyone rely on fiction for important…
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December 5, 2019 by Adele Revella

The close of 2019 and dawning of 2020 marks several important events, in addition of course to the holidays. Tis…
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June 14, 2019 by Adele Revella

What is the pain that shoves your buyers off the fence, and gets them looking for a solution like yours?…
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April 3, 2019 by Adele Revella

I’m always reading what other people have to say about buyer personas, looking for new ideas and successful outcomes, but…
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April 2, 2019 by Adele Revella

Marketing strategies constantly evolve around fresh ideas and new tactics. Done correctly, buyer personas serve as guardrails to keep you…
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March 11, 2019 by Adele Revella

Do the best marketing strategies come from market research or buyer persona research? It’s not a trick question—these are completely…
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November 1, 2017 by Adele Revella

I can’t blame marketers for avoiding the development of marketing plans, launch plans or any other version of a strategic…
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July 23, 2015 by Adele Revella

I am fascinated by a recent Gartner study about the journey of 700 enterprise buyers across the U.S., EMEA, Brazil,…
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March 12, 2015 by Adele Revella

I was saddened by Radio Shack’s recent bankruptcy filing. Its convenient stores and helpful staff are easy to find in…
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June 10, 2014 by Adele Revella

This post is contributed by Gordana Stok, a Certified Practitioner of the Buyer Persona Institute methodology. Last year I decided…
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