This is a big day for all of us and we are excited to share the news. BPI has joined KS&R, a leading research and consulting services firm that helps…
Read more
Customers Buy Drills, Not Holes – How to prove your benefits with a focus on features
When I joined an ecommerce company as CMO in early 2000, everyone was trying to cash in on the Internet explosion. Pre-revenue start-ups were enjoying ridiculous valuations, and this company…
Read more
