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Adele Revella

Buyer Persona Institute is a Division of KS&R

This is a big day for all of us and we are excited to share the news. BPI has joined KS&R, a leading research and consulting services firm that helps…
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Customers Buy Drills, Not Holes – How to prove your benefits with a focus on features

When I joined an ecommerce company as CMO in early 2000, everyone was trying to cash in on the Internet explosion. Pre-revenue start-ups were enjoying ridiculous valuations, and this company…
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Founded in 2010 so that you can know your buyers’ personas through actionable insights into their entire buying experience.

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One Change to Increase the Value of Your Buyer Personas

Turn a Marketing Challenge Into an Opportunity With In-Depth Buyer Insights

Turn a Marketing Challenge Into an Opportunity With In-Depth Buyer Insights

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