• Skip to main content
  • Skip to footer
  • Buyer Persona Services
    • Buyer Persona Research
    • Persona Activation Workshop
    • Masterclass
    • See All Services
  • About Us
  • Resources
    • Buyer Persona Book
    • Example Buyer Persona
    • Buyer Persona Templates
    • See All Resources
  • Blog
Contact Us

Win/Loss

Top 10 Things the B2B Buyer Persona is Saying About Your (Content) Marketing

Maybe I missed it, but I haven’t seen David Letterman do this one, so I want to tell you what B2B buyers tell us about marketing’s influence on their decisions….
Read more

Building B2B Buyer Personas? Focus on the Buying Decision … then the Person

I’m concerned that so many people think that buyer personas begin and end with a description of a person. This demographic approach to buyer personas typically results in far too…
Read more

Ask interesting questions to hear how buyers think

Imagine that you’re at a party with a group of acquaintances and the woman standing next to you announces her weekend plans – she’ll be painting her apartment. Which of…
Read more

Primary Sidebar

Search

Topics

  • Advertising (1)
  • B2B (22)
  • Buyer Personas (14)
  • Buying Criteria (5)
  • Content Marketing (3)
  • Good Use of Personas (6)
  • Leads generation and nurturing (2)
  • Market Research (8)
  • Marketing ROI and Sales Leads (2)
  • Positioning & Messaging (7)
  • Product Marketing Redefined (5)
  • Public Relations (3)
  • Sales people (3)
  • Technology Buyers (3)
  • Uncategorized (7)
  • Who Needs This (1)
  • Win/Loss (3)

Stay Up to Date

Sign up to receive newsletter and blog updates. We promise not to share your contact info with anyone!

  • This field is for validation purposes and should be left unchanged.

Find Past Blog Posts

Footer

Logo for Buyer Persona Institute, a Division of KS&R

Founded in 2010 so that you can know your buyers’ personas through actionable insights into their entire buying experience.

Featured Posts

business meeting

One Change to Increase the Value of Your Buyer Personas

Turn a Marketing Challenge Into an Opportunity With In-Depth Buyer Insights

Turn a Marketing Challenge Into an Opportunity With In-Depth Buyer Insights

The Critical Differences Between a Buyer Profile and a Buyer Persona

  • Services
  • Resources
  • About Us
  • Blog
  • Contact Us

Copyright © 2023 · Buyer Persona. All Rights Reserved | Privacy Policy