This is a big day for all of us and we are excited to share the news. BPI has joined KS&R, a leading research and consulting services firm that helps its global clients improve the ROI of their marketing and sales investments.
BPI will operate as a division of KS&R, retaining our online brand and expert team -- everything that our clients and followers have grown to love about our unique buyer persona methodology and services.
Jim Kraus will now lead the BPI division as President. Jim has decades of experience leading teams and managing research that directly informs high-growth marketing and sales strategies. His recent role leading KS&R’s technology practice makes him an ideal fit for BPI’s focus on B2B and technology clients. Jim’s experience across a broad array of research methodologies will also deliver new options for BPI clients, including quantitative studies that validate and further segment buyer persona insights.
BPI prides itself on providing the highest level of service to our clients, a value strongly aligned with KS&R, as evidenced by its recognition as the #1 marketing research firm for nine consecutive years in an annual independent survey of research customers.
The synergies across BPI and KS&R, including B2B research and relentless commitment to customer success, promise great outcomes for the future of this partnership.
We look forward to hearing from you and invite you to learn more about our partnership here.