CustomerThink is a digital publication that aids business leaders in developing and innovating their customer-centric enterprises and business strategies. The journal published the following article written by BPI President, Jim Kraus.
Unlocking Modern Buyer Personas: 5 Key Buyer Insights to Supercharge Your Marketing & Sales
Have you ever been involved in a high-consideration buying decision? Consider a time where you were purchasing a product or service, for personal or business reasons, where:
- It was something you’d never purchased before or only infrequently
- You looked at multiple providers and solution options
- The options were a little confusing and difficult to compare
- There was some risk involved making the “wrong decision” (and having to live with it)
- More than one individual was involved in the buying decision
Examples of high-consideration buying decisions include buying a car, choosing a vacation destination, or purchasing a new home. In a business environment, they include buying enterprise software, choosing a professional services firm to work with, or purchasing capital equipment are all examples of high-consideration buying decisions.
CLICK HERE TO READ THE FULL ARTICLE ON THE CUSTOMERTHINK.COM
