I grew up thinking I’d be a fashion designer. My foray into the computer industry was accidental and (I thought) temporary. There’s a long story here, but the short version…
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New Rules of Marketing Available Live
Marketers interested in online marketing, thought leadership and PR need to check out the recently announced Pragmatic Marketing seminar, the New Rules of Marketing. The seminar is led by David…
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Deeper into the Chris persona
Many of you have written to me about Chris, the product marketing manager persona that I profiled a few weeks ago. Most of the people who sent emails and comments…
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Forrester on persona-based marketing
If you’ve ever tried to convince your management that the company needs to throw out the checklist and focus on persona-based marketing, you will be happy to know that Forrester…
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