For marketers, understanding the mindset of buyers as they search and evaluate their options and make a buying decision is pivotal. This is where the concept of buyer personas takes…
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The Buyer Persona Institute Blog
Buyer Persona Institute Announces 2nd Edition of Groundbreaking Marketing Book, Buyer Personas
Jim Kraus, President of the Buyer Persona Institute, provides a fresh look on prospects’ buying decisions Buyer Persona Institute (BPI), renowned for partnering with global companies to develop modern…
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How Interviewing Recent Buyers Enhances Buyer Persona Authenticity
Creating an authentic Buyer Persona is pivotal in understanding your buyers’ decisions — their goals, concerns, decision criteria, and journey. It informs how to best influence them towards choosing your…
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Your Buyer Personas Aren’t Useful? Here’s What to Do Now!
If you’ve worked in a marketing or sales role for any time, you’ve likely encountered buyer personas and developed an opinion about them. Done well, buyer personas are an indispensable…
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Webinar: Developing Authentic Personas That Build Deep Connections with Buyers Throughout Their Journey
There’s a lot of nonsense floating around that buyer personas are simply fictional representations of your buyers. This myth results in too many personas and sabotages the persona’s purpose –…
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4 Ways Survey Research Will Enhance Your Buyer Personas
We are often asked about the value of conducting survey research to validate and enhance Buyer Persona insights developed from one-on-one interviews with buyers. Based on the hundreds of studies…
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#BPICrew Spotlight with Ellen Valentine
Ellen Valentine is one of BPI’s outstanding researchers, bringing decades of marketing experience and insatiable curiosity to every interview. When Ellen tells you she’s “digging in” to a study, be…
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#BPICrew Spotlight with Emily Morrisey
Emily Morrisey is a Project Manager and our resident Swiss Army Knife involved in virtually everything that BPI does. She’s one of the key faces of BPI, skillfully managing projects…
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Overcome Buyer Indecision with the JOLT Effect and Buyer Personas
The JOLT Effect In their revealing new book, The JOLT Effect, Mathew Dixon and Ted McKenna partnered with dozens of companies across a variety of industries to collect and analyze…
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Indirect Tax Compliance Software Provider
Builds Growth Strategies on Foundation of Buyer Knowledge Challenge: Rapid growth results in disconnected teams and activities Avalara is a leading developer of indirect tax compliance SaaS software. When…
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