Builds Growth Strategies on Foundation of Buyer Knowledge Challenge: Rapid growth results in disconnected teams and activities Avalara is a leading developer of indirect tax compliance SaaS software. When…
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Talent Acquisition Platform Provider
Leverages Buyer Personas to Target a New Type of Buyer Challenge: Ensure our messaging is clear and relevant to a new buyer persona PandoLogic is an AI-enabled recruiting platform…
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Network Management and Security Provider
Doubles engagement with security buyers by applying buyer persona insights Challenge: Build sales traction in a new functional area Infoblox, a network management and security services company, recently expanded…
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Global Data & Records Management Company
Leverages Buyer Personas to Launch a New Division Challenge: Build a GTM strategy based on data Since 1951, our client has become a leading data and records management company recognized…
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Cybersecurity Compliance & Auditing Company
Leverages Buyer Personas to Differentiate its Brand and Messaging Challenge: Differentiate our brand and messaging When Brian Gladstein, SVP of Marketing, first arrived at A-LIGN, a global cybersecurity firm, he…
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Turn a Marketing Challenge Into an Opportunity With In-Depth Buyer Insights
The Marketer’s Challenge In the simplest of terms, marketing’s role is to increase awareness, consideration, and preference for an organization’s solutions among a market of prospective buyers. The end goal…
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Full Speed Ahead….
Last week, KS&R was able to officially announce its partnership with Buyer Persona Institute (BPI) and my new role as BPI’s President – Press Release. I won’t sugar coat this,…
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Buyer Persona Institute is a Division of KS&R
This is a big day for all of us and we are excited to share the news. BPI has joined KS&R, a leading research and consulting services firm that helps…
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For Breakthrough Results, Demand Authentic B2B Personas
We are shocked to hear anyone say that buyer personas are fictional. Why would anyone rely on fiction for important decisions? And although simple approaches are always appealing, please be…
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2020 Success: Build Marketing Around The Buyers’ Needs, Not Yours
The close of 2019 and dawning of 2020 marks several important events, in addition of course to the holidays. Tis the season to be insightful, as the business world launches…
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