• Skip to main content
  • Skip to footer
  • What We Do
    • Buyer Persona Research
    • Persona Validation & Segmentation
    • Persona Activation Workshop
    • Masterclass
  • Who We Are
  • Clients We Serve
  • Resources
    • Buyer Persona Book
    • Example Buyer Persona
    • Buyer Persona Templates
    • See All Resources
  • Blog
Contact Us

The Buyer Persona Institute Blog

Indirect Tax Compliance Software Provider

Builds Growth Strategies on Foundation of Buyer Knowledge   Challenge: Rapid growth results in disconnected teams and activities Avalara is a leading developer of indirect tax compliance SaaS software. When…
Read more

Talent Acquisition Platform Provider

Leverages Buyer Personas to Target a New Type of Buyer   Challenge: Ensure our messaging is clear and relevant to a new buyer persona PandoLogic is an AI-enabled recruiting platform…
Read more

Network Management and Security Provider

Doubles engagement with security buyers by applying buyer persona insights   Challenge: Build sales traction in a new functional area Infoblox, a network management and security services company, recently expanded…
Read more

Global Data & Records Management Company

Leverages Buyer Personas to Launch a New Division Challenge: Build a GTM strategy based on data Since 1951, our client has become a leading data and records management company recognized…
Read more

Cybersecurity Compliance & Auditing Company

Leverages Buyer Personas to Differentiate its Brand and Messaging Challenge: Differentiate our brand and messaging When Brian Gladstein, SVP of Marketing, first arrived at A-LIGN, a global cybersecurity firm, he…
Read more

One Change to Increase the Value of Your Buyer Personas

One of the main characteristics of an actionable Buyer Persona is that it should reveal insights about the specific buying decision you want to influence. It’s NOT enough to describe…
Read more

Turn a Marketing Challenge Into an Opportunity With In-Depth Buyer Insights

The Marketer’s Challenge In the simplest of terms, marketing’s role is to increase awareness, consideration, and preference for an organization’s solutions among a market of prospective buyers. The end goal…
Read more

The Critical Differences Between a Buyer Profile and a Buyer Persona

Built from the real words of real buyers, a buyer persona tells you what prospective customers are thinking and doing as they weigh their options to address a problem that…
Read more

Full Speed Ahead….

Last week, KS&R was able to officially announce its partnership with Buyer Persona Institute (BPI) and my new role as BPI’s President – Press Release. I won’t sugar coat this,…
Read more

Buyer Persona Institute is a Division of KS&R

This is a big day for all of us and we are excited to share the news. BPI has joined KS&R, a leading research and consulting services firm that helps…
Read more

Next Page »

Primary Sidebar

Search

Topics

  • Advertising (1)
  • B2B (22)
  • Buyer Personas (14)
  • Buying Criteria (5)
  • Case Studies (5)
  • Content Marketing (3)
  • Good Use of Personas (6)
  • Leads generation and nurturing (2)
  • Market Research (8)
  • Marketing ROI and Sales Leads (2)
  • Positioning & Messaging (7)
  • Product Marketing Redefined (5)
  • Public Relations (3)
  • Sales people (3)
  • Technology Buyers (3)
  • Uncategorized (7)
  • Who Needs This (1)
  • Win/Loss (3)

Stay Up to Date

Sign up to receive newsletter and blog updates. We promise not to share your contact info with anyone!

  • This field is for validation purposes and should be left unchanged.

Find Past Blog Posts

Footer

Logo for Buyer Persona Institute, a Division of KS&R

Founded in 2010 so that you can know your buyers’ personas through actionable insights into their entire buying experience.

Featured Posts

Indirect Tax Compliance Software Provider

Talent Acquisition Platform Provider

Network Management and Security Provider

  • Services
  • Resources
  • Who We Are
  • Blog
  • Contact Us

Copyright © 2023 · Buyer Persona. All Rights Reserved | Privacy Policy