Builds Growth Strategies on Foundation of Buyer Knowledge Challenge: Rapid growth results in disconnected teams and activities Avalara is a leading developer of indirect tax compliance SaaS software. When…
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The Buyer Persona Institute Blog
Talent Acquisition Platform Provider
Leverages Buyer Personas to Target a New Type of Buyer Challenge: Ensure our messaging is clear and relevant to a new buyer persona PandoLogic is an AI-enabled recruiting platform…
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Network Management and Security Provider
Doubles engagement with security buyers by applying buyer persona insights Challenge: Build sales traction in a new functional area Infoblox, a network management and security services company, recently expanded…
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Global Data & Records Management Company
Leverages Buyer Personas to Launch a New Division Challenge: Build a GTM strategy based on data Since 1951, our client has become a leading data and records management company recognized…
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Cybersecurity Compliance & Auditing Company
Leverages Buyer Personas to Differentiate its Brand and Messaging Challenge: Differentiate our brand and messaging When Brian Gladstein, SVP of Marketing, first arrived at A-LIGN, a global cybersecurity firm, he…
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One Change to Increase the Value of Your Buyer Personas
One of the main characteristics of an actionable Buyer Persona is that it should reveal insights about the specific buying decision you want to influence. It’s NOT enough to describe…
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Turn a Marketing Challenge Into an Opportunity With In-Depth Buyer Insights
The Marketer’s Challenge In the simplest of terms, marketing’s role is to increase awareness, consideration, and preference for an organization’s solutions among a market of prospective buyers. The end goal…
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The Critical Differences Between a Buyer Profile and a Buyer Persona
Built from the real words of real buyers, a buyer persona tells you what prospective customers are thinking and doing as they weigh their options to address a problem that…
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Full Speed Ahead….
Last week, KS&R was able to officially announce its partnership with Buyer Persona Institute (BPI) and my new role as BPI’s President – Press Release. I won’t sugar coat this,…
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Buyer Persona Institute is a Division of KS&R
This is a big day for all of us and we are excited to share the news. BPI has joined KS&R, a leading research and consulting services firm that helps…
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